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Concept Africa Show (CAS) 2019



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Concept Africa Show will be a unique project in the continent, not only in Morocco. CAS is designed to cover the whole continent starting from the first edition.


Main objective of the event is to be the most well-established and effective international tradeshow in the region under “Furniture, Interior Design and Houseware” theme.


Event will serve to the multilateral trade between Morocco, Africa and the entire Non-African world for the Main Product Groups of Furniture, Decorative Items, Lighting, Textiles, Coverings and Houseware.


Event will be a B2B platform and all Moroccan businessmen and businesswomen will be welcomed at the show!

Concept Africa Show sera un projet unique pas seulement au Maroc mais sur le continent. CAS est conçu afin de couvrir l’ensemble du continent à partir de la première édition.


L’objectif principal de l’événement est d’être le salon international le plus établi et le plus efficace de la région sous le thème « Meubles, Décoration Intérieure et Articles de Ménage ».


L’événement servira aux commerces multilatéraux entre le Maroc, l’Afrique et le monde non Africain pour les Groupes de Produits Principaux de Meubles, Objets Décoratifs, Eclairage, Textiles, Revêtements et Articles de Ménage.


L’événement sera une plate-forme B2B et tous les hommes et femmes d’affaires marocains seront les bienvenus à l’exposition !

What We Do


Our main activity is to organize international tradeshows as the main organizer. In our opinion, international tradeshows, conferences and all kind of commercial gatherings offer unique platforms to develop international trade. In today's global world and presence of massive means of communication, tradeshows become much more important in order to get the most accurate information onsite through direct face-to-face meetings.

We are also open to various partnership options in case our counterparts are interested to take the advantage of our worldwide network. We believe, pinpoint cooperations are crucial for exhibition industry and we will be more than happy to assist international event organizers thru our expertise and network depending on the projects they have.

CAS Organizer








Duru Tradeshows is an event organizer company based in Istanbul, Turkey.


Having almost 10 years experience in exhibition industry, we are here to devote all our expertise to brand-new events.


Our vision is to further contribute to international trade by having a sustainable role in organizing successful events worldwide.

Our mission is to find out the unexplored export and investment opportunities for companies worldwide by conducting detailed research and build up mutually-beneficial events based on actual data and realistic foresights.

Our core values are Inspiration, Commitment, Hard-Work, Open-Mindedness, Reliability and Respect. Based on our values, our workflow consists of Research, Planning, Networking, Execution and Analysis respectively.

We are open to coordinate with all major actors of the various industries including international, national and local associations, chamber of commerce’s, governmental and commercial agencies, briefly; all indispensable actors of the industry.

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Who we are


Burcu Uca, Founder of Duru Tradeshows


Having a bachelor degree in Sociology (Bogazici University, 2005) and 13 years’ experience in business life, her major expertise for the past 9 years is International Sales within Exhibition Industry.

Iraq's flagship international event of oil and gas industry "Basra Oil & Gas International Conference and Exhibition" was a great experience for her to know and experience the entire process of organizing an event from building marketing & sales strategies and interacting directly with clients during the whole process (before, during and after the exhibition) to the way of promoting an event including media partnerships, paid advertisements, critical partnerships, relations with the government etc.

How do our business partners comment on us?

“Have worked with Burcu on multiple versions of the Basra Oil and Gas Show where I was the client. Burcu showed very high level of commitment and professionalism throughout the process. Burcu has been always there to support.”

Salah M. Aljamal, Business Development Manager, EDGO, Jordan

“Burcu is very good in doing excellent work. I had known her for few years by now and I can clearly say that she is a hard-working and very well-organized person. She did excellent job in conference and exhibition organizations. I had seen that myself in Basra - IRAQ. I had noticed that she always had excellent ideas. She is a welcoming person and very supportive.”

Dr Hussain Ahmed Al-Ghaith, M.B.E. Professor of Petroleum Engineering, Int’l Training & Education Director, NORTHWEST EDUCATION & TRAINING LTD., UK

“For the three consecutive sessions at the International Oil and Gas Exhibition in Basrah, Iraq; our participation was successful and productive. Thanks to the successful management and follow-up of Ms. Burcu. Her approach to her clients was always appreciated.”



@ Offshore Technology Conference, USA, 2018

With His Excellencies Iraqi Deputy Ministers, @ Basra Oil & Gas, 2017, Iraq


@ Duru Tradeshows Office, 2018, Istanbul, Turkey

"It's my pleasure to be able to attest to Burcu UCA's admirable work ethic, enthusiasm and persistence that I have witnessed over a period of almost ten years. I wish her all the best in this venture and am confident that clients will be well rewarded by their engagement with her and her team."

Kieran AUST, Business Development Manager, SNC-LAVALIN MIDSTREAM, UAE



With His Excellency Khalid Bin Abdulaziz Al Falih, Minister of Energy, KSA, @ Basra Oil & Gas, 2017, Iraq


With Mr. Fatih Yıldız, Turkish Ambassador to Iraq, @ Turkish Embassy in Baghdad, 2018


"Burcu is an extremely-task oriented professional and has a great ambition to succeed in her job. Also showed excellent communication skills and consistently exceeded company quotas. On a personal level, she’s charismatic and well-spoken, both qualities that have served her well in her role as sales professional."

Hassan Al-Mudhaffar, External Affairs Manager, RUMAILA OPERATING ORGANIZATION, Iraq

African Market



Why do we start with Morocco?







Morocco - A Gateway to African Business


By joining CAS, you will also have access to market your products to the major trade partners of Morocco in Africa such as :


Algeria, Egypt, Guinea, Ivory Coast, Mauritania, Senegal, South Africa and Tunisia.



CAS Partners



We are excited to announce our event partners...


Partnership Categories are as follows:


Executive Partners


  • Exclusive Strategic Partner (TBA)
  • Supporting Partners (TBA)


Operational Partners


  • Official Airline Partner (TBA)
  • Official Hotel Partner (TBA)
  • Official Stand Partner (TBA)
  • Official IT Partner (TBA)
  • Official Freight Forwarder (TBA)
  • Official PR & Media Agency (TBA)


CAS Sponsors



We are excited to announce our event sponsors...


  • Diamond Sponsorship (EXCLUSIVE)
  • Platinum Sponsorship (4 PACKAGES)
  • Badge & Lanyard Sponsorship (EXCLUSIVE)
  • Registration Sponsorship (EXCLUSIVE)
  • Gold Sponsorship (6 PACKAGES)
  • Catalogue Sponsorship (EXCLUSIVE)
  • Silver Sponsorship (10 PACKAGES)
  • Category Sponsorship (EXCLUSIVE PER CATEGORY)





  • Bathroom Textiles (Textiles de Bain)
  • Bed Linen (Linge de Lit)
  • Curtains (Rideaux)
  • Cushions and Throws Blankets (Coussins et Couvertures)
  • Table and Kitchen Linen (Linge de Table et de Cuisine)


CAS Exhibitor Profile


Furniture (Meubles)


  • Bedroom Sets (Ensembles de Chambre)
  • Bathroom Furniture (Meubles de Salle de Bains)
  • Fittings and Accessories (Raccords et Accessoires)
  • Garden Furniture and Decoration (Meubles et Décoration de Jardin)
  • Kitchen Furniture (Meuble de Cuisine)
  • Living Room Furniture (Meubles de Salon)
  • Mattresses (Matelas)
  • Outdoor Furniture and Accessories (Meubles et Accessoires d’Exterieur)
  • Tables, Chairs and Shelves (Tables, Chaises et Etagères)

Decorative Items


  • Artificial Flowers (Fleurs Artificielles)
  • Candles and Candle Stands (Bougies et Chandeliers)
  • Clocks (Horloges)
  • Handicrafts (Artisanat)
  • Mirrors (Miroirs)
  • Miscellaneous Decorative Items (Objets Décoratifs Divers)
  • Paintings and Vases (Peintures et Vases)
  • Room Fragrances (Parfums d’Ambiance)
  • Storage and Organizer Products (Stockage et Produits d'Organisateur)

Lighting (Éclairage)


  • Accent Lighting (Eclairage Accentué)
  • Ambient Lighting (Eclairage Ambiant)
  • Chandeliers and Pendants (Chandeliers et Pendentifs)
  • Desk, Swing Arm and Floor Lamps (Lampes de Bureau, Bras Articulé et Lampadaire)
  • Track Lights (Eclairage sur Rail)
  • Under Cabinet and Vanity Lights (Eclairage sous l'Armoire et Vanité)
  • Wall Lights (Appliques Murales)

Coverings (Revêtements)


  • Ceramic Tiles (Carreaux de céramique)
  • Fitted Carpets (Moquettes)
  • Floor Coverings (Revêtements de Sol)
  • Mats (Tapis)
  • Wall Panels (Panneaux Muraux)
  • Wallpapers (Fonds d'Ecran)
  • Window Coverings (Couvre-Fenêtres)



  • Ceramicware (Produits Céramique)
  • Glassware (Verrerie)
  • Household Articles and Equipment (Articles et Equipement de Ménage)
  • Kitchen Utensils Kitchen Appliances (Ustensiles de Cuisine/ Appareils de Cuisine)
  • Metalware (Produits en Métal)
  • Plastic Products (Produits en Plastique)
  • Silverware and Silver/Gold Plated Products (Argenterie et Produits Plaqués Argent / Or)
  • Small Electrical Devices (Petits Appareils Electriques)

CAS Visitor Profile


“Concept Africa Show” is designed to attract the leading traders that include a diverse hierarchy of buying decision makers.




  • Morocco Government Officials
  • Moroccan Associations
  • Moroccan Investment Center Officials
  • African Delegations
  • Non-African Delegations




  • Architects
  • Buying Groups
  • Construction Companies
  • Contractors
  • Decorators
  • Distributors
  • Importers
  • Interior designers
  • Investors
  • Manufacturers
  • Merchandising Agents
  • Property Developers
  • Real estate developers
  • Retailers
  • Trade Associations
  • Wholesalers and Distributors

CAS Media Coverage


Our event is listed @



























In order to get further details about Concept Africa Show (CAS), you can contact us by using our contact form below.

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Duru Tradeshows


Adnan Kahveci Bulvarı, Unverdi Is Merkezi, No:73/48, Bahcelievler, Istanbul, TR

+90 212 965 74 00



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